As an owner of a content mill website, an important area of the website comes with search engine optimization – making sure every page on
the website is as optimized for SEO as possible. This is something that can be done pretty efficiently with the likes of Yoast (most consider to be the best SEO plugin for WordPress). This, coupled with Google Webmasters Search Console, and most people are onto a winning strategy.
However, if you want to dive into the deep analytics of your website’s SEO, then Google Webmasters Search Console, by itself, is not enough. From attending a recent publisher event, it came to my attention that the likes of SEMRush can provide a level of SEO most publishers did not realize was possible. With this, here are some of the features of platforms such as SEMRush that might tempt you to paying for a subscription service to a SEO analysis provider. Here is what I found to be the most useful features.
This is by no means a sponsored article, or even a review of SEMRush – after giving them a go, I thought to include some of my opinions as to the features I found to be useful for website owners.
SEO Auditing of Site
One of the best features of SEMRush, in my opinion, comes with the site audit that they can do for a website. In one click of a button, SEMRush can crawl your complete website, providing an analysis that is so indepth that it will scare you just how inefficiently your website has been running.
From seeing this service in use, I see it as a really good way to tick off the errors on a daily basis, and re-run the audit until all the errors have disappeared – from doing this, you should be able to see the SEO benefits of this on your website and the ranking articles.
Competitor SEO Analysis
As well as analysing your own website’s SEO performance, it is extremely valuable to look at your main competitors, which SEMRush can automatically determine. From this, you can then see what articles are bringing the most traffic in for your competitors and why. You can even see what keywords they rank for highest, what keywords are getting them the most impressions and what keywords that have the least amount of competition for them – when I first looked at this, I literally thought I was looking at gold dust!
SEO Rank Improve/Declines
One of the key things to remember about search engine optimization is that it is a live snapshot – SEO changes over time. What SEMRush can offer is the rank increase and decrease for every one of your articles, so you are easily able to notice trends such as your articles ranking generally better, or generally worse. This will help to correct your SEO/articles when you notice a downward trend, or improve other articles based on those that have increasing rankings.
