Science and Art Behind Managing Successful Campains: Part 2

Here we are at part 2 of our managing successful campaigns series,  and we are to my favorite part already.  I just read a good book by the name of “Affiliate Millions,” and after reading it, there was one part that was extremely clear, and that would be that for success we MUST know how to write a good ad.  Copywriting, and GOOD copywriting is therefore a must in our business. Writing a good PPC ad or Text requires a finesse that is much better than your normal copywriting skills.  We only have 70 or so characters to tell someone who we are, what we are selling, and why they should buy, or at a minimum be interested.  Not only that, but we have to get them to disregard everything else on their screen and focus on YOU.  Easier said than done, I am sure you are all thinking.
What is the key, you ask?  Your creative side.  Pull out the brain you were using when you were six dreaming up all sorts of alternate realities, and combine it with the knowledge you have now, and voila!  There you go.  You will need bold statements, and they will need to be convincing in a very small amount of space.  Obviously, when every letter counts, you will have to have a good command of the english language, as well as the ability to tighten all of that information down into a small amount of space.  Do not forget this step, as it could be the difference of you making 10 sales a month and 10,000 sales per month.
Feel free to check the book out Here