Written by Antony Potts
Hiring a professional to help boost your search engine rankings may seem like an easy thing to do. This is because of the presence of so many SEO companies that you can pick out there. The problem is not everyone that promises the best services will deliver on his promises. It is for this reason that you have to be hyper vigilant when searching the market for the right professional to work with.
If you are a dentist in need of reliable SEO services, there are a couple of things you have to consider. You have to pay attention to the experience of the service provider, his reputation, service costs, range of services he offers and so much more. This post focuses mainly on the top questions you have to ask in order to find the right professional to work with.
Do you offer dynamic call tracking?
One of the most important things you need to do when using the Internet to market your dentistry business is to make use of dynamic call tracking. This is a unique service in which the number that is displayed on your website will change depending on how a visitor gets to your website. This is very useful when you want to determine which marketing campaigns are working and which audiences are being converted.
The professional you plan on hiring should be able to answer this question for you. If the service is available, you will be able to identify the main sources of your traffic as well as offer your clients more personalized services. This will in turn boost your return on investment since you will be able to target marketing and advertising strategies so that they are more effective.
What is your SEO’s ROI?
When paying for any service, you want to know how much it will benefit your business. It is for this reason that you should take some time to know how much the service you get from the SEO agency will benefit your business. The company you end up selecting should be able to know the kind of returns that you should expect to get. If they are not able to tell what you can expect, chances are they are not very good in their work.
Avoid companies that are not able to tell you how they will benefit your business and by how much. Any high-level SEO company should be able to know exactly what kind of ROI they will be able to help you achieve. If they are not able to do so, they definitely don’t deserve your business.
Do you guarantee rankings?
Search engines keep on changing. This is why no company will be able to guarantee you the highest ranking. Any company that guarantees you the highest ranking will simply be making empty promises. Such promises are only meant to lure you in.
The right company you need to work with is the one that tells you how they will boost your ranking. They should not just make promises. If they are competent and confident, there is a very good chance that they will guarantee you good rankings.
Do they have success stories?
When it comes to dental SEO, you want to work with that person who has a proven track record. The best way of showing this is by sharing their success stories. These are the best proofs that an SEO company can give you. If they have success stories, such companies will be able to prove to you that they are good in what they do and will certainly help you achieve your desired results.
All in all, don’t take their word for it. Just because the company is happy to share success stories does not mean that is actually what happened. You need to ask for proof. The best way of doing this is asking the company for references. Get the contact information of the companies they recently worked for and take a look at these companies’ performances in relation to ranking. It also will not hurt to contact at least three of their recent clients in person to listen to their experiences while working with the company you are considering. Would they recommend you to work with the SEO agency?
Do you do guest blogging?
When it comes to SEO for dentists, guest blogging is one of the most effective strategies for boosting the ranking of your website. This is because it helps you get links to your website. Guest blogging on highly trusted and authoritative websites will further help you get links that are more valuable to Google. This will certainly boost your rankings. Guest blogging will further boost your Google+ authorship, which will in turn improve your reputation, and make your website more authoritative.
What is your link building strategy?
Link building is one of the best strategies you can use if you want to boost your rankings on search engines. Link building is what adds value to your website by making it more valuable to search engines. However, you have to remember that not every strategy will help you get the best results. At times, when the links are sourced from websites with a bad reputation, the reputation of your website may also be impacted in a negative way.
Taking time to understand how the SEO agency handles link building is important. Pay attention to how they source the links, how they qualify the companies they link to and so on. You also need to remember that having too many keywords and links jammed into an article will make it appear like spam in the eyes of search engines. This will impact your ranking negatively.
The more you know about an SEO agency the better. Never hire the services of a company that you don’t fully understand. Make sure you understand their reputation, have clear knowledge of their SEO strategies and make sure you can afford their services. What is more is that you have to take time to make sure that they are a good match for your dentistry business.
Author Bio
Antony Potts is an Internet marketer focusing in dental SEO. When he is not busy helping his clients excel online, he enjoys playing the guitar and acting.
