PPC and What It Means For a Blogger, by: Brian Newmark

Are you looking for some extra visitors to your blog?
You want them targeted and you want them quick.
If that is how your priority list stands out then PPC might just be the right choice for you.
So, what is PPC?
Pay per click is a form of advertisement where your potential visitors click on your advertisement and follows the link in the ad to reach your intended target.
Here, in this article, we will discuss several ways by which a blogger can use PPC to make his blog successful.
Increase Subscribers:
A successful blog has many subscribers. These subscribers can be built on platforms like Aweber or Mailchimp.
However, for increasing subscriber number you need a lot of targeted traffic. Ideally, this traffic can land on a landing page where a subscription button is available with, preferably something valuable to download like an ebook for example. Here, your subscribers will enter their email ids and get added up on your subscription list.
This works perfectly, as long as you have targeted traffic, and loads of it.
So, how to get this traffic? How to ensure that we get plenty of such traffic crashing on our landing page round the clock?
The answer is PPC. Yes, there is SEO, there are other methods like organic social media traffic, viral traffic, existing traffic via various other channels, solo ads, guest blogging and pretty much everything else, but nothing works quite as efficiently as PPC. With PPC you get to target a wide market, with programmes like adwords you can reach a targeted audience and yet get the numbers even if you are on a very small niche. PPC ads on Facebook and other social sites help us to reach a huge audience that is interested in our niche and can convert a lot on our landing pages.
Build a Brand:
For building a brand out of your business, you need to do some ads preferably including your banners and your logos in your ads.
As a regular blogger, you might think doing heavy banner ads will cost you plenty of money and is not quite suitable for you. Surely, it will require a budget, but even a small budget of $100 a month can ensure good image building. PPC ads reach huge sites, where you can usually never put your ads otherwise as the rates will be pretty high. But with PPC, you are only paying for a click – yes an expensive click perhaps, but still it is worth it.
Not only it builds a good brand image for your blog, it also put your blog on a stage where very high profile visitors like venture capitalists, investors, and advertisers keep an eye on. If you get some of those people to land on your blog, imagine the kind of response your business can get.
Safe way to Promote:
Are you worried of Google penalties?
Do promotions in terms of link building worry you? Think you might get penalized due to your marketing efforts.
PPC is the safest way to promote an online venture. The links in your PPC advertisements are nofollow; they are safe or at least Google safe. All kind of PPC ads, like adwords, or the PPC ads done on the social sites like Facebook etc. are all nofollow, so they are absolutely safe. On the downside side, they do not build links and does not help SEO.
Instant Traffic:
PPC ads allow advertisers to gain instant traffic. You need a lot of traffic and you need them now. You can’t wait for SEO to generate you traffic over the next few months. The results have to come right away. This is when PPC helps most.
PPC has a huge market, especially with services such as adwords that allow you to place your ads on the Google search ranking pages itself along with so many other related sites that the potential reach of such a campaign is just insanely huge. So, in a situation like this where, if you have an appropriate budget the potential reach for your ad will be far beyond any target that you can possibly set. All of this traffic that you will get on your ad is targeted. Thus your requirements are always met on a PPC campaign and you don’t fall sort of the audience that you initially wanted to target.
Targeted Traffic:
Demographics, that is what every advertiser wants.
You want to target women for your business, you want those women that fall in the age category of say 18 to 35 and you want only single women. You want them from a specific country and you only want those who are interested in a particular niche. If you think the list of requirements is too many, wait for the rest of the requirements to follow.
Yes, the advertisers of PPC ads are very selective and choosy, but think about it – you run a women specific blog, you want to target single women, why would you want people that are not interested in your blog?
There are many benefits of PPC for a blogger and as a blogger one should use this marketing tool to reach their targeted audience.  I have utilized PPC as a tool to build traffic to my Brian Newmark Marketing blog www.BrianNewmark.guru and achieved excellent results.