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Creating a mobile app is easy but developing an engaging and highly interactive mobile app is not an easy task by any means. It...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
Creating a mobile app is easy but developing an engaging and highly interactive mobile app is not an easy task by any means. It...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Match, who had a very effective search advert....
As much as there is plenty of information and help out there to make sure mistakes are not made in pay per click advertising,...
When it comes to a PPC campaign, one of the main objectives of the search advert is to get a click onto it from...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Now TV, who had targeted web users that...