PPC News
Source: freepik.com The recent introduction of the General Data Protection Regulation (GDPR) has ushered a new era of data security and privacy. Many people...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
Source: freepik.com The recent introduction of the General Data Protection Regulation (GDPR) has ushered a new era of data security and privacy. Many people...
Nowadays people spend more time on social media networks rather than traditional websites. Face to Face conversation has made a shift towards social networking...
Major fast food chains, most notably Wendy’s and Arby’s, have been getting a lot of attention lately for their social media marketing strategies. Wendy’s...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Finance 247, who had a well optimised...
Although it is only the start of July and schools will have just started to break up for summer holidays, it is a good...