PPC Tips
PPC advertising is moving towards machine learning and automated campaigns, since this is the direction that the general tech industry seems to be going....
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
PPC advertising is moving towards machine learning and automated campaigns, since this is the direction that the general tech industry seems to be going....
Maximizing Return on Investment (ROI) in your marketing plans and strategies are a need for all online businesses today. It is a challenge though...
Online marketers are fond of WordPress websites because of its ease of use, versatility and SEO friendliness. Most WordPress themes are SEO ready so...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from opodo, who had used pay per click advertising...
Back at the start of August, I wrote an article explaining why it is completely natural for a website to lose revenue during the...