SEO
The sitemap is unfortunately a commonly overlooked section to a website. However, it can be considered one of the most important parts to a...
Hi, what are you looking for?
In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
The sitemap is unfortunately a commonly overlooked section to a website. However, it can be considered one of the most important parts to a...
Starting up and creating a website is very different to how it was back several years ago. There have been algorithm updates to search engines, improvements...
PPC advertisement and optimizing your online presence has become more profitable by using different tools that are available to users. Some of these tools...
Social media marketing (SMM) plays a quintessential role in contemporary digital marketing. By definition, it refers to techniques that target social networks and applications to spread...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from eflorist, who had a below average search advert,...