PPC News
After releasing responsive search adverts to PPC users, Google have released a new indicator to the strength of an advert, named as an ‘Ad...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
After releasing responsive search adverts to PPC users, Google have released a new indicator to the strength of an advert, named as an ‘Ad...
In 2017, it was estimated that around 90% of global sales took place in a physical store.  Worlwide Ecommerce sales are growing at 23.2%,...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Papier, who had a good search advert. The...
Small businesses are an important part of the world economy. Every month, many new businesses come into existence, especially in this time of digital...
Starting a blog is a major and commendable decision which takes days, and sometimes, months to put into action. It is quite a different...