PPC Tips
When it comes to running a PPC campaign, there are some key statistics that advertisers should keep up to date with, and analyse to...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
When it comes to running a PPC campaign, there are some key statistics that advertisers should keep up to date with, and analyse to...
We all know that Google AdWords is a tool with thousands of input settings and billions of output results. Almost all digital marketing professionals...
The notion that online traffic is not inherently beneficial to your business operation seems counter-intuitive. After all, what kind of business wouldn’t want to...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from LinkedIn, who used PPC to push web traffic...
SEO is known to be the most important way to earn profits for a website. It is the only method that can get the...