PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Club Med, who followed a typical approach, with...
Many of the previous generation marketers considered business marketing as a mysterious art, but now all those are involved know that it is a...
Just like with most things in life, good and bad moments come in waves – it is never consistent with regards to results. This...
You should be using video for SEO today because the average person watches about 1.5 hours of video daily. As online videos are quickly...
“Whаt iѕ Cоntеnt Mаrkеting?” I define Cоntеnt Mаrkеting аѕ thе сrеаtiоn аnd diѕtributiоn оf relevant соntеnt tо аttrасt аnd еngаgе a tаrgеtеd аudiеnсе. An...