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We’ve recently discussed the main pros associated to splitting up content on a website (pagination of content). They help to dramatically increase the pageviews...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
We’ve recently discussed the main pros associated to splitting up content on a website (pagination of content). They help to dramatically increase the pageviews...
Although some say there is a sweet spot to how many words an article should consist with on the internet, you will tend to...
“How do they do that?” followed closely by “I wish I had that.” For sure, these thoughts have crossed the mind of marketers and...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Beauty Bay, who had a campaign promoting their...
Native advertising is definitely something that has great potential. However, there are its drawbacks too. We discussed some of these in a previous article,...