PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AO, who had, on the whole, not the...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AO, who had, on the whole, not the...
Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked...
Content marketing relies, to a great degree, on technology. As such, it develops and progresses very quickly. Search Engine Optimization, mobile search, and video...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aqua Card, who had a search advert that...
One of the great things about Google is in its innovation. Sometimes, innovation does not always provide the desired results. Google Glass and the modular...