PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AO, who had, on the whole, not the...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AO, who had, on the whole, not the...
Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked...
Content marketing relies, to a great degree, on technology. As such, it develops and progresses very quickly. Search Engine Optimization, mobile search, and video...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Aqua Card, who had a search advert that...
One of the great things about Google is in its innovation. Sometimes, innovation does not always provide the desired results. Google Glass and the modular...