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Blogging
Influencer outreach strategy can be viewed either as a kind of business promotion or as a form of collaboration. In essence, it is both....
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
SEO
Digital marketing is essential to building a successful brand that drives measurable results. However, with digital marketing strategies constantly evolving, it’s easy to feel...
PPC Underscored
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
PPC Underscored
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Strategies
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
Social Media
Threads is currently in the process of testing its post-scheduling capabilities as the platform’s API undergoes initial live testing. In addition, the app is...
Social Media
The ability to leverage social media is becoming essential for entrepreneurs in almost every sector and market out there. If you’re looking to expand...
SEO
Google Analytics 4 (GA4) represents a significant evolution in the world of digital analytics, offering a more comprehensive and flexible framework compared to its...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from YorkTest, who had an example of a PPC campaign...
General
When you Google ‘best traffic sources for a website’ you will generally see tens and tens of articles all saying the same thing: search...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from AO, who had, on the whole, not the...
Display Ads
Artificial intelligence and machine learning is a powerful tool that is seeping its way into the advertising industry. Already, we have seen the liked...
