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Lisa Derry, a jewelry designer by profession decided to take her passion for designing exclusive Costume Jewelry a step further by opening her collection...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
Lisa Derry, a jewelry designer by profession decided to take her passion for designing exclusive Costume Jewelry a step further by opening her collection...
Local Marketing Dos and Dont’s As a new business owner sometimes it can be difficult to know where to begin when specific points...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Buy A Gift, who had bid on their own...
Part of PPC advertising evolves around the concept of tracking traffic from the brand names of your competition. After all, there is nothing stopping...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Lindt, who had targeted a search phrase that would...