PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Thread, who were the only paid search advert...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Thread, who were the only paid search advert...
It’s not crazy to say that the majority of people, when browsing content, will not read all the content word-for-word. For one, I don’t...
The golden rule of marketing is to be where your customers are. But interestingly, your customers are now everywhere. This makes it more challenging...
A successful PPC campaign is often overwhelming, expensive, tedious and time taking. These are the reasons why most people quit this strategy if they...
It’s been 3 years since Facebook has made Instant Articles available to the publishers but I bet there are still many in the industry...