SEO
One of the best ways of making your website famous or getting more visitors is search engine optimization (SEO). Businesses that have set up...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
One of the best ways of making your website famous or getting more visitors is search engine optimization (SEO). Businesses that have set up...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Trivago, who had a well designed search advert...


One of the best things with PPC advertising is the fact bidding can be done on any search term (including brand names), and gain...
Pay per click marketing (also known as PPC marketing) is a key aspect of any Web related planning. When it comes to web development,...


Ever since Google made HTTPS a ranking signal, digital marketers and SEOs everywhere have started scrambling for their SSL certificates, in an attempt to...