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The golden rule of marketing is to be where your customers are. But interestingly, your customers are now everywhere. This makes it more challenging...
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Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Digital marketing is essential to building a successful brand that drives measurable results. However, with digital marketing strategies constantly evolving, it’s easy to feel...
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
The golden rule of marketing is to be where your customers are. But interestingly, your customers are now everywhere. This makes it more challenging...
A successful PPC campaign is often overwhelming, expensive, tedious and time taking. These are the reasons why most people quit this strategy if they...
It’s been 3 years since Facebook has made Instant Articles available to the publishers but I bet there are still many in the industry...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Car Parts 4 Less, who had ranked number...
When it comes to a PPC advertising, one element of a campaign that will impact the success of it comes with the cost per...