PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from DWM Mortgages. The search advert had some good...
Hi, what are you looking for?
Creating effective PPC campaigns for SaaS businesses presents unique challenges, even for experienced marketers. One of the key hurdles is the long sales cycle,...
Cross-channel attribution isn’t about following every click; it’s about asking the right questions. What’s truly driving growth? Which touchpoints matter and which ones don’t?...
AI is transforming the world of Pay-Per-Click (PPC) advertising. According to Goldman Sachs, AI is projected to generate $200 billion in marketing value by...
In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from DWM Mortgages. The search advert had some good...
Pay per click advertising is completely dictated by results. Results. Results. Results. A/B testing is an extremely effective way to do this, by varying one variable...
eCommerce is an influential means for budding entrepreneurs to engage into business activity. Without an eCommerce portal and high visibility, there cannot be any...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Thread, who were the only paid search advert...
It’s not crazy to say that the majority of people, when browsing content, will not read all the content word-for-word. For one, I don’t...