PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google, looking to promote YouTube Premium. As you...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Google, looking to promote YouTube Premium. As you...
It was recently introduced by Google that organic search engine results will have the website’s favicon on display to the left of the result...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from OnePlus, advertising the new OnePlus 7 Pro smartphone....
Google is a company known for making incremental changes to their products in order to improve the performance of them. The great thing about...
The disruptive changes in the digital era have brought a completely new outlook on how we interpret customers’ requirements and deliver excellent experiences. The...