SEO
No matter what type of website you have, there is always going to be that little bit of doubt when Google updates their algorithm....
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
No matter what type of website you have, there is always going to be that little bit of doubt when Google updates their algorithm....
A lot of the efforts on the internet are surrounded around SEO and generating traffic. The main reason for this is that without traffic,...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Find and Fund My Car, who had a...
Passive income is the goal of most people – the ability to put in work and then reap the benefits for years and years...
One of the main and easiest improvements PPC advertisers can make to their PPC search advert is through including the use of ad extensions....