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It’s probably one of the biggest migrations a website owner can make, possibly apart from moving from Blogger to WordPress: changing from a shared...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
It’s probably one of the biggest migrations a website owner can make, possibly apart from moving from Blogger to WordPress: changing from a shared...
There are many many factors that will affect the SEO of a website and the articles on it. The content itself, the user experience and much...
The good thing about Google Analytics is that it will allow you to gain an incredible amount of marketing and SEO insights from it....
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Piaget, who had a well designed search advert,...
The way websites have worked has changed over the last several years: its been quite radical. Back in the day, guest posting, link building...