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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Hello Fresh, who had both a well designed...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Hello Fresh, who had both a well designed...
With digital technology more accessible and common, it is highly important for B2B brands and businesses to make full use of the power of...
Addiction is a global problem which affects different people, their households as well as their communities. In today’s busy life, most people are working...
It’s just over a month to Christmas, which signifies the most frantic and profitable time of the year for many advertising campaigns. This can...
Google has not been the biggest supporter of WordPress, it seems. After all, since WordPress was created back in 2003, there has not been...