PPC Tips
Let’s all take a little while to learn why it’s important to keep your call to action strong and your contact form EASY. All...
Hi, what are you looking for?


In case you missed it, Google’s latest major updates were announced on 20 May. Among the many changes were: The Intelligent Search Box –...

A conversation I’ve been having more and more often recently when auditing Paid Social Ads campaigns: “The structure looks great!… for 2024. Unfortunately, this...

Google Marketing Live (GML) is Google’s annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It’s where advertisers...

Even well-executed campaigns can underperform in B2B. The challenge isn’t always effort or expertise — it’s often that the underlying playbook was never designed...
Let’s all take a little while to learn why it’s important to keep your call to action strong and your contact form EASY. All...


Over the last few days, I have looked at how URLs and image adverts can help in increasing the click through rate of your...
So……you watch your clickthrough rate steadily increase over the last while, but your conversions are not going up. Does not seem logical, does it?...


So yesterday, I looked at how the URL section of a PPC advert can help to increase your campaign’s CTR. Most advertisers will simply...
With the onset of smartphones and high speed internet, mobile marketing is the new buzz in the internet marketing arena. Mobile PPC marketing is...