Another month has gone by which means another round-up of the best articles about all things pay per click advertising. January had a great selection of articles ranging from a ton of articles from the ‘Analyse A Real PPC Campaign’ series to a complete database of the articles around PPC from the whole of 2014. So, without further ado, here are ...
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Airfix – Analyse A Real PPC Campaign 28 Jan 2015
The last article to be analysed in the ‘Analyse A Real PPC Campaign’ series was Triumph Lingerie who, I felt, had a major problem with their campaign: the keyword they bid for: Triumph. The majority of people that will be searching for Triumph will expect the Motorcycle company and not a lingerie company on Google search results! Anyway, here is ...
Database of PPC Advertising Articles 2014 08 Jan 2015
It’s back! For all those that remember, I had created an article that featured a complete database of PPC articles from 2013. This article looked into every month’s round up of the best pay per click advertising articles from that month so, all in all, it really was a database of PPC articles. With it being the new year and one year on from the ...
PPC Trends to Watch in the New Year 19 Dec 2014
There’s no way to accurately predict chance to pay-per click advertising (PPC) going into the New Year, but knowing the trends can definitely help with forecasting. This is an approach to monetizing your website that’s constantly changing, especially since Google is always coming up with new features and taking away classic favorites. For example, exact ...
Why PPC and SEO Need to Work Together 13 Sep 2014
The great divide between PPC and SEO needs to come to an end, but it’s going to take both kind of experts working together to form an alliance. There’s always been controversy over the best way to manage a search engine, whether you call is bidding vs. optimizing, paying vs. earning or the latest, PPC. Vs. SEO. Once you get in deep enough, many pros ...
The Relationship between SEO Web Design, PPC and Sales 25 Jun 2014
SEO Web design and pay-per-click ads are both methods of acquiring traffic. Regardless of using one or both means of getting attention, site architecture remains key to success. Web Development over Web Design While Web design plays a role as to whether a site captures the attention of viewers and encourages follow-through responses, site development or ...
PPC or SEO? Which Should Advertisers Use? 11 Apr 2014
When it comes to gaining contextual traffic online, there are two main methods advertisers tend to go for. The first and most obvious form is pay per click advertising which, in past articles, I have made clear is an extremely effective way to efficiently pay for highly targeted traffic. As well as PPC, there is another form that advertisers use being ...
Database of PPC Articles From 2013 02 Jan 2014
2013 is officially over now which means another round up of all the best pay per click advertising articles from the past twelve months. There have been some great articles based around categories such as online advertising, PPC help, social media and SEO which, if you read, I can guarantee will make you much more successful in the future. Your new ...
PPC and SEO Tips from Michael Charalambous 13 Oct 2013
One of my favorite things about working in the online marketing space is that you get to meet so many different people and all of them are quite creative and making money in their own different ways. Everyone has something they working on most, whether that be creating web sites, building ad campaigns, focusing on coding or even building out their own SEO ...
Amazon – Analyse A Real PPC Campaign 03 Oct 2013
Continuing the ‘Analyse A Real PPC Campaign’ series, last time I looked at Website Broker‘s PPC campaign who had accommodated a landing page for both buyers and sellers of websites. This article is going to look at a PPC campaign by the giants themselves that is Amazon. Amazon has become a formidable force online in the last ten years ...