PPC Tips
It’s that time of year when advertisers are starting to prepare their PPC campaigns for the on-slaughter of traffic due to Christmas approaching ever...
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Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who...
It’s that time of year when advertisers are starting to prepare their PPC campaigns for the on-slaughter of traffic due to Christmas approaching ever...
Continuing the ‘Analyse A Real PPC Campaign’ series, today I will be looking at the laptop market and how competitors create campaigns for the...
Completion in advertising is healthy, but when your competition is straight up ranking on the first page of the search results for your name,...
It is a common misconception that the URL to a PPC text advert does not hold any sort of importance to the success of...
Already, I have looked at how to understand the basis to optimising PPC text advert’s titles which produced three helpful points any advertiser can...