PPC Tips
A high click through rate is always a bonus to have in pay per click advertising. It contributes to making your quality score better...
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Creating effective PPC campaigns for SaaS businesses presents unique challenges, even for experienced marketers. One of the key hurdles is the long sales cycle,...
Cross-channel attribution isn’t about following every click; it’s about asking the right questions. What’s truly driving growth? Which touchpoints matter and which ones don’t?...
AI is transforming the world of Pay-Per-Click (PPC) advertising. According to Goldman Sachs, AI is projected to generate $200 billion in marketing value by...
In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
A high click through rate is always a bonus to have in pay per click advertising. It contributes to making your quality score better...
Online advertising first started out all the way back in 2000 (can you believe it has been 14 years since PPC was introduced to...
Another month has been and gone which means another round up of all the best PPC articles out there. Last month, January had a...
Last article in the ‘Analyse A Real PPC Campaign’ looked at Sonos and their Hi-Fi sound systems and what we found was a clever...
Pop-up adverts are adverts which will literally appear onto the screen, out of nowhere, so that the web user’s attention is distracted from the...