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Online advertising first started out all the way back in 2000 (can you believe it has been 14 years since PPC was introduced to...
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Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who...
Online advertising first started out all the way back in 2000 (can you believe it has been 14 years since PPC was introduced to...
Another month has been and gone which means another round up of all the best PPC articles out there. Last month, January had a...
Last article in the ‘Analyse A Real PPC Campaign’ looked at Sonos and their Hi-Fi sound systems and what we found was a clever...
Pop-up adverts are adverts which will literally appear onto the screen, out of nowhere, so that the web user’s attention is distracted from the...
If you have read articles on landing page optimisation from me in the past, you will have heard time and time again that I...