When it comes to generating traffic online, most people will turn to two methods: search engine optimisation (SEO) and pay per click advertising (PPC). Each method has their pros and cons but, from reading such an article, it could be difficult to still decide over which method is the one you should pick to generate traffic. Search engine optimsiation ...
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23 Effective PPC Platforms to Grow Your Advertisement Reach 29 Nov 2016
You own a company that produces excellent product and services. If you are not getting enough customers, all the effort and resource invested in creating quality product and service is wasted. Marketers and business owners are not able to reach targeted audience. It is major reason behind not getting continuous customers for every company and firm. It is ...
When to use PPC and when to use SEO 31 Aug 2016
It’s one thing weighing up the pros and cons of both search engine optimisation (SEO) and pay per click advertising (PPC) and it is a completely different thing understanding just when to use SEO and PPC to your advantage as a traffic generation tool. After all, that is what it is all for in the end: traffic – it is what everything is dictated ...
Your Purpose is the key to Select between SEO and PPC 19 Aug 2016
The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is without any sort of cost paid to the Search Engine while traffic generated from PPC comes with a certain cost which the client needs to pay to the Search Engine (as the name implies you have to pay a cost per each click on the ...
The Main Problem I Have With SEO 18 May 2016
Search Engine Optimization is what literally every website evolves around – it is the heart to success online. On PPC.org, there is an argument whether to gain traffic it is better to go for paid PPC campaigns or to stick to the cheaper, and the possibly free, option of SEO. Ultimately, it will always depend on your specific situation and factors ...
Beyond Search: Competitive Intelligence for PPC Display Advertising 26 Apr 2016
Written by Garrett Gan Search advertising is king when it comes to harvesting existing user intent, capturing a user right at their point of their evaluation, using the keywords they’ve typed in as a proxy for their interests right at that moment. But how does one generate interest, and provide true inspiration for a user that may not have known about a ...
Some SEO Pointers to Starting a Website 06 Jan 2016
When it comes to starting a website, it is commonly thought that all you have to do is create a website with a program such as Blogger or WordPress, start writing articles and those articles will start to appear on search engines such as Google, Yahoo and Bing. Unfortunately, website creations are not as simple as that. There are a few things you will need ...
Combining PPC and SEO In Synergy 04 Nov 2015
I am sure, like me, that you have read tens of articles on the internet concerning what source of online traffic you should invest in out of pay per click advertising (PPC) and search engine optimisation (SEO). The truth to the matter is that there is no right or wrong answer: it depends what you are trying to advertise – in essence, it actually ...
2 Points on WordPress vs Blogger 18 Aug 2015
For many bloggers, when it comes to starting a website, there are two main programs you can use to create it. The first is by Google called Blogger and the second being WordPress. Both have their pros and cons which I am sure you will be able to find on the internet on numerous types of websites. However, if you do not mind about the pros and cons of ...
Some Useful PPC Articles From March 2015 08 Apr 2015
Another month goes by so here is another article to round-up the best articles on pay per click advertising from PPC.org. February 2015 had a great selection of articles ranging from how PPC can cost you money to SEO vs PPC to the ways in which an advertiser can improve the URL section of a PPC text advert. In this article, not only is there a great ...