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It’s a 100% true that without advertising, many many businesses will be much worse off and lots of consumers would not have found the product he...
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Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who...
It’s a 100% true that without advertising, many many businesses will be much worse off and lots of consumers would not have found the product he...
We’re seeing more changes to pay-per-click (PPC) advertising in 2014, include new optimization features designed to reach larger mobile audiences. When PPC marketing companies...
Many pop stars are never heard from again after their 15 minutes of fame — unless they are caught in a scandal — but...
April 2014 on PPC.org had some great articles and a new series for new advertisers mainly to take full advantage on entitled, ‘A Complete...
With the last article of mine looking at the pros and cons to search engine optimisation, it would only be fair to look at...