PPC Tips
The last article in the ‘Analyse A Real PPC Campaign’ looked at Thomas Cook’s campaign which was based around getting the web user to buy...
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AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
The last article in the ‘Analyse A Real PPC Campaign’ looked at Thomas Cook’s campaign which was based around getting the web user to buy...
The great thing about pay per click advertising is the level of customization an advertiser can perform to their campaign. For adverts, they can...
In the last article of the ‘Analyse A Real PPC Campaign’, I analysed Blurb’s campaign which had a well optimised click through/infomercial landing page...
It’s no secret that pay per click (PPC) advertising is a hot commodity, and that can sometimes come with a cushy salary and job...
In my last two articles, I have looked at the full range of ad extensions an advertiser has available to them in pay per...