PPC Tips
Immediately, I know exactly what you are thinking, ‘how can a high CPC in PPC be a good thing?’. With this question, I understand...
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Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who...
Immediately, I know exactly what you are thinking, ‘how can a high CPC in PPC be a good thing?’. With this question, I understand...
Summer is coming and with the start of the very sunny and hot World Cup in Rio, Brasil, I think it is only right...
In pay per click advertising, every advertiser will agree with me that a lot of the time spent in PPC is looking at different...
There is a tendency for PPC campaigns to target locally to where their business is. The reason for this is because businesses naturally target people...
In the last few articles of the series ‘Analyse A Real PPC Campaign’, I have been looking at campaigns that have had to fight...