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I’m often asked “How do I get started doing pay-per-click?” After saying, you know there is a book Pay Per Click for Dummies… I...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
I’m often asked “How do I get started doing pay-per-click?” After saying, you know there is a book Pay Per Click for Dummies… I...
The last article in the series of ‘Analyse A Real PPC Campaign’ looked at Gillette, who had a well designed search advert and a...
The truth is that pay per click advertising is such a customisable form of online advertising that it can be very difficult finding ways...
Optimising a pay per click advertising is a must do for any campaign out there. In the chain of events that the web user...
The great divide between PPC and SEO needs to come to an end, but it’s going to take both kind of experts working together...