PPC Tips
When it comes to running a pay per click advertising campaign, there are many elements an advertiser can change, tweak and optimise in order...
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Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who...
When it comes to running a pay per click advertising campaign, there are many elements an advertiser can change, tweak and optimise in order...
Landing page optimisation for pay per click advertising campaigns are a big talking point on the internet in general. The reasons for this are...
If you happen to run an adwords campaign, you are already aware of the fact that the success and failure of the campaign hangs...
Continuing the ‘Analyse A Real PPC Campaign’ series, the last I looked at was Chiltern Fireplaces who were a small local business that had...
PPC, or pay-per-click, marketing has been shown to help businesses not only to make sales but also achieve business goals and objectives easily and...