PPC Tips
A popular form of marketing is the pay-per-click campaign. One of the reasons why this form of advertising is ideal for business owners is...
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Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who...
A popular form of marketing is the pay-per-click campaign. One of the reasons why this form of advertising is ideal for business owners is...
You didn’t start renting out venues for wedding, bar mitzvahs and other special moments in order to make a few easy bucks from monetization....
It is clear that linking a PPC campaign to send traffic to a designated landing page will naturally inherit a good conversion rate. However,...
The last article in the ‘Analyse A Real PPC Campaign’ series looked at JCPenny who was one of many websites that had created a campaign...
Keywords are extremely important to a pay per click advertising campaign. In essence, it is the element of a campaign that determines what traffic...