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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
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In essence, this is the million, if not billion, dollar question. A website with traffic is worth much more in just about every single...
The last campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was the Sky Store, which had an ‘okay’ search...
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Although I have already made an article highlighting 4 Mistakes To Not Make In PPC, I feel four is simply not enough (hence this...