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By Chirag One of the most important aspects of Search Engine Optimization (SEO) is site crawling. When bots cannot crawl your website more effectively,...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
By Chirag One of the most important aspects of Search Engine Optimization (SEO) is site crawling. When bots cannot crawl your website more effectively,...
Due to fallout from the last financial crisis and growing concern over transparency, personal data, and growing fraud and laundering tactics, multiple layers of...
The last article I analysed in the ‘Analyse A Real PPC Campaign’ series was Benadryl, who had, generally, a well optimised and laid out...
Online marketing success depends on your ability to connect with other members of your marketing team, especially when it comes to paid advertising and...
A common type of landing page used by advertisers worldwide in their PPC campaigns is the click through landing page. In essence, the click...