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The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft who wanted to promote their new range of...
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Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Microsoft who wanted to promote their new range of...
I am pretty sure that for the vast majority of people that are going to read this article, they will have read at least...
When it comes to advertising, no matter if it is online or not, creating a well optimised advert can be pretty tough to do....
As a blogger, one of the main and most important statistics of a website will be the amount of visitors and pageviews your website...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series featured Apple’s new variation of the tablet: the iPad Pro. Since...