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Before I get slaughtered, it should be pointed out that I do use Google Analytics and have it installed on every website I own. However, to...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
Before I get slaughtered, it should be pointed out that I do use Google Analytics and have it installed on every website I own. However, to...
Globalization is generally the term giving to markets and business that aim at becoming worldwide expanding the possibilities of who can buy and sell...
The last PPC campaign to have been analysed in the ‘Analyse A Real PPC Campaign’ series was from NotOnTheHighStreet who had, what seemed like, a...
Ad blockers seem to be a big talking point right now: especially since Apple’s iOs 9 now gives users the opportunity to enable ad...
It is coming ever closer to Christmas which means it is the perfect time to catch up on a few articles from last month...