PPC Tips
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Party Delights, who had looked to capitalise on PPC...
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Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who...
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Party Delights, who had looked to capitalise on PPC...
I will repeatedly stress that the landing page in a pay per click advertising campaign is one of, if not the, most important aspect...
To be honest, this has been a long time coming. Ever since Microsoft created their own search engine, Bing, on June 1st 2009, has...
The last campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Euro Car Parts, who did not have the best of...
We have all had that time on the internet where we want to browse a topic and simply digest information in an easy and...