PPC Tips
As much as there is a significance to how you create your own pay per click advertising campaign, it is vital that advertisers make...
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Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who...
As much as there is a significance to how you create your own pay per click advertising campaign, it is vital that advertisers make...
SEO definitely is technical; but the strategies that are used needn’t be so. These in fact relate more to human behavior. SEO is not...
Some industry experts including smart insights – digital marketing strategist Dave chaffey would argue you shouldn’t move every page on your site without fundamental...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series looked at gear4music, who had a relatively good search advert...
There are many factors that will contribute to the conversion rate on a landing page gaining traffic from a PPC campaign. For example, the...