PPC News
With it coming to the end of 2015, now is a time of year where most advertisers will invest heavily in Christmas campaigns, reflect...
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Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
A Washington D.C. judge has recently ruled that Google is guilty of violating U.S. antitrust laws by maintaining an illegal monopoly over the search...
Retargeting leverages the concept that not every visitor who encounters your brand or product will convert on their initial visit. By re-engaging users who...
With it coming to the end of 2015, now is a time of year where most advertisers will invest heavily in Christmas campaigns, reflect...
It is very rightly observed these days that without relevant content and sharing of information, any website will not be able to survive the...
It goes without saying that part of the success advertisers may get from PPC depends on how well they analyse their competition and the...
Agile marketing has become a buzzword in the online marketing industry and despite my deep disrespect for this kind of babble buzz word, here...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was by Save The Children, who had generally a very...