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Things have changed quite a lot in the past ten years when you look back to think back that it was actually around this time...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
Things have changed quite a lot in the past ten years when you look back to think back that it was actually around this time...
Truth be told that pay per click advertising is a form of advertising that is completely and utterly dictated by numbers. Us advertisers analyse...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nesta, who had a generally good search advert...
Search adverts can fall anyway in between two extremes: minimalist or content rich adverts. Already, we have looked at the pros and cons to...
by Aaron Riley The best way to maximize an ecommerce site’s potential is by incorporating an effective content marketing strategy. There is a lot...