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In the past, I went into a little detail a few reasons why pay per click advertising can be compared to a business. It...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
In the past, I went into a little detail a few reasons why pay per click advertising can be compared to a business. It...
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was from Home Made By You, who had a different approach...
Pay per click advertising campaigns are great at targeting certain markets all around the world. For example, there is geo-targeting, targeting based on what...
I guess the main problem that is inherent to all banner image adverts is the stereotype that comes along with them – spam. However,...
The last PPC campaign analysed in the ‘Analyse A Real PPC Campaign’ series was from Happy Days, who had created a PPC campaign to...