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For small businesses looking to market their site, Facebook Ads and SEO are the two easiest options to jump into. There are millions of...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
For small businesses looking to market their site, Facebook Ads and SEO are the two easiest options to jump into. There are millions of...
Written by Izzy Wisniewska I love working in SEO. It has its challenges but at the same time it is a very rewarding career path...
Search Engine Optimisation (SEO) is crucial to the success of, just about, any website out there. Without SEO, traffic will dwindle to a halt...
It is not so often that Google changes AdWords – it is actually rather rare. But, when Google do alter something in PPC advertising, you...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Dell, who had a mediocre PPC campaign considering...