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Landing Page Optimization
As you will be well aware of, there are many different types of landing pages an advertiser can use to guide their PPC traffic...
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PPC – About PPC – Pay Per Click Management | ppc.org
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
SEO
Digital marketing is essential to building a successful brand that drives measurable results. However, with digital marketing strategies constantly evolving, it’s easy to feel...
PPC Underscored
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money...
PPC Underscored
In the ever-evolving world of digital marketing, beauty brands need to stay ahead of the curve to captivate their target audience. Facebook remains a...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Strategies
Are you tired of guessing your way through PPC bidding? Discover the various types of bidding strategies for Google Ads and how to make...
PPC Tips
Geotargeting has evolved significantly over the past decade, becoming a crucial tool in digital marketing to help businesses target their ideal audiences and increase...
Social Media
Threads is currently in the process of testing its post-scheduling capabilities as the platform’s API undergoes initial live testing. In addition, the app is...
Social Media
The ability to leverage social media is becoming essential for entrepreneurs in almost every sector and market out there. If you’re looking to expand...
SEO
Google Analytics 4 (GA4) represents a significant evolution in the world of digital analytics, offering a more comprehensive and flexible framework compared to its...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nivea, who had, pretty much, a campaign that...
Landing Page Optimization
There are many different landing pages you can use to direct PPC traffic onto with one of them being the infomercial. However, the infomercial...
PPC Tips
Long tail or niche keywords are the terms used to describe keywords which, as the name suggests, are very specific which can usually result...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Which?, who had both an effective search advert...
