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PPC News
Google has recently unveiled what it has deemed to be the biggest change to PPC text adverts in 15 years: expanded text adverts. In...
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AI News
AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.
AI News
Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...
Business
Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...
PPC Tips
With every click in a PPC campaign costing you money, your landing page must do more than just look good—it has to convert. And...
PPC Tips
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
PPC Tips
Out of all high-intent searches, 65% of users tend to click on advertisements. Pay-per-click (PPC) advertising is a kind of marketing that is quick,...
PPC Tips
With nearly a decade of experience at a digital marketing agency, three of those years focusing exclusively on PPC, I’ve learned a lot. There’s...
PPC Tips
Your PPC landing pages have the potential to impact your campaigns significantly. Even with a perfectly constructed PPC campaign, directing traffic to a poorly...
Social Media
Threads is currently in the process of testing its post-scheduling capabilities as the platform’s API undergoes initial live testing. In addition, the app is...
Social Media
The ability to leverage social media is becoming essential for entrepreneurs in almost every sector and market out there. If you’re looking to expand...
SEO
Looking for stable and affordable proxies for Browser Automation Studio (BAS)? Learn how Proxy5 provides high-speed, geo-distributed HTTP/SOCKS5 proxies for SEO, marketing, and automation....
Social Media
Written by Maddie Klein Social media platforms come in a variety of different formats in today’s world. While it may be tempting to try...
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Pockit, who had, on the whole, a very...
SEO
Search engine optimisation is a key factor which determines how much traffic a website will get. For example, the websites I own get around...
Landing Page Optimization
As I have said time and time again on PPC.org, the landing page can be considered one of, if not the, most important element...
