SEO
Search engine optimisation is a crucial element to every site’s health. However, knowing what optimisations you have to do for search engines that will benefit...
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In today’s digital marketing landscape, online ad prices are climbing steadily, and securing organic visibility has never been more challenging. In this environment, SEO...
The 2024 presidential election highlighted two starkly different approaches to campaign advertising. Although Vice President Kamala Harris outspent President-elect Donald Trump by $460 million...
Effective keyword research is essential to creating successful pay-per-click (PPC) campaigns. By identifying and refining the right keywords, advertisers can effectively reach their target...
It’s usually smaller players that end up getting penalized by media regulators. These companies might operate under the radar, thinking their tactics are minor...
Search engine optimisation is a crucial element to every site’s health. However, knowing what optimisations you have to do for search engines that will benefit...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Cyber Power, who had what can only be described...
There are now millions upon millions of people that use PPC programs such a Google AdWords to bring traffic to specific landing pages in...
As you will be well aware of, there are many different types of landing pages an advertiser can use to guide their PPC traffic...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Nivea, who had, pretty much, a campaign that...