Social Media
Written by Maddie Klein Social media platforms come in a variety of different formats in today’s world. While it may be tempting to try...
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For PPC advertisers, geo-targeting is more than just a strategy—it’s the backbone of a successful campaign. With localized ads, you can reach the right...
Google Ads Glitch Leaves Advertisers in the Dark For businesses that rely on Google Ads, uninterrupted service is crucial. However, since March 1, 2025,...
Running a PPC campaign feels like a high-stakes game. You pour money into ads, hoping they’ll bring in customers, but too often, they don’t...
Why PPC Keyword Research Tools Matter Running a pay-per-click (PPC) campaign without solid keyword research is like throwing darts in the dark—you might hit...
Written by Maddie Klein Social media platforms come in a variety of different formats in today’s world. While it may be tempting to try...
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Pockit, who had, on the whole, a very...
Search engine optimisation is a key factor which determines how much traffic a website will get. For example, the websites I own get around...
As I have said time and time again on PPC.org, the landing page can be considered one of, if not the, most important element...
Written by Shahzad Saeed We have all know that it is cheaper to retain a customer than to acquire one. Yet many companies are solely...