
PPC Tips
The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vegas Paradise, an online casino, who had a...
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As marketers, we’ve all faced that uneasy moment when a client asks, “So… how do we know this is working?” You’re not alone. Recent...

AI is changing how clients find accountants. Learn how to adapt your SEO strategy for AI-powered tools like Google SGE and ChatGPT.

Google’s AI-driven search is reshaping SEO and PPC. This article explores how marketers must adapt to stay visible in a smarter, more integrated search...

Imagine your next sale doesn’t come from a Google ad, a TikTok video, or a Meta carousel—but from a conversation. No clickbait, no funnel,...

The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Vegas Paradise, an online casino, who had a...
We have read enough on the usual techniques that focus on the search engine optimisation and then on bringing the leads to the websites....


Innovation is at the heart of everything Google does. With their successful pay per click advertising program for publishers, Google Adsense, there is a...


There are hundreds, if not thousands, of articles online that go into the detail as to how a user of Google Adsense can increase...


The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Currys, who had a good search advert but...