88 results search results for "seo vs ppc"

Gaining Traffic Online – PPC and SEO Examples

Gaining Traffic Online – PPC and SEO Examples

The age-long debate as to PPC vs SEO is still a big question asked by many marketers. Pay per click advertising has some benefits over search engine optimization that make it the preferred choice of traffic generation for some situations, whilst the same can be said for SEO over PPC. With this, here are some situations when is it better to use PPC over SEO ...

How SEO Is Changing And Why It’s Simpler Than You Think

How SEO Is Changing And Why It’s Simpler Than You Think

How SEO Is Changing And Why It’s Simpler Than You Think Google’s update in 2011 has really changed the world of how SEO works. Optimization has shifted from having to over-emphasize keywords to a more human-like approach when crafting online content. Before, you’d have a checklist that should meet the following criteria- a keyword density ...

Why You Should Target Mobile Users for SEO

Why You Should Target Mobile Users for SEO

It was really not too long ago that Google started to include the mobile responsiveness of websites as an element to determining the SEO of a website in mobile search. This makes sense, of course, since Google are all about providing the best user experience for a web user online – if this means promoting websites that are better viewed on mobiles ...

101 Experts Share their number one Tip for someone starting with PPC ads

101 Experts Share their number one Tip for someone starting with PPC ads

You’ve likely heard good things about PPC. It’s faster than SEO. More reliable. More manageable. But as with any new bit of technology, there are things you should know before you jump all the way in. Understanding the best ways to use PPC marketing can be a complex series of experimentation and learning opportunities. Pay-per-click marketing, or PPC, ...

When to Choose SEO over PPC and Vice Versa

When to Choose SEO over PPC and Vice Versa

When it comes to generating traffic online, most people will turn to two methods: search engine optimisation (SEO) and pay per click advertising (PPC). Each method has their pros and cons but, from reading such an article, it could be difficult to still decide over which method is the one you should pick to generate traffic. Search engine optimsiation ...

23 Effective PPC Platforms to Grow Your Advertisement Reach

23 Effective PPC Platforms to Grow Your Advertisement Reach

You own a company that produces excellent product and services. If you are not getting enough customers, all the effort and resource invested in creating quality product and service is wasted. Marketers and business owners are not able to reach targeted audience. It is major reason behind not getting continuous customers for every company and firm. It is ...

When to use PPC and when to use SEO

When to use PPC and when to use SEO

It’s one thing weighing up the pros and cons of both search engine optimisation (SEO) and pay per click advertising (PPC) and it is a completely different thing understanding just when to use SEO and PPC to your advantage as a traffic generation tool. After all, that is what it is all for in the end: traffic – it is what everything is dictated ...

Your Purpose is the key to Select between SEO and PPC

Your Purpose is the key to Select between SEO and PPC

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is without any sort of cost paid to the Search Engine while traffic generated from PPC comes with a certain cost which the client needs to pay to the Search Engine (as the name implies you have to pay a cost per each click on the ...

The Main Problem I Have With SEO

The Main Problem I Have With SEO

Search Engine Optimization is what literally every website evolves around – it is the heart to success online. On PPC.org, there is an argument whether to gain traffic it is better to go for paid PPC campaigns or to stick to the cheaper, and the possibly free, option of SEO. Ultimately, it will always depend on your specific situation and factors ...

Beyond Search: Competitive Intelligence for PPC Display Advertising

Beyond Search: Competitive Intelligence for PPC Display Advertising

Written by Garrett Gan Search advertising is king when it comes to harvesting existing user intent, capturing a user right at their point of their evaluation, using the keywords they’ve typed in as a proxy for their interests right at that moment. But how does one generate interest, and provide true inspiration for a user that may not have known about a ...