Pay per click advertising is one of, if not the, most used form of advertising online for advertisers to gain contextual traffic and publishers to profit from having adverts on their websites. With Google leading the way in PPC, it is no surprise it has become the market leader in making money for websites. However, sometimes it’s not just what type ...
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3 Potential Causes of Low RPMs in PPC 08 Apr 2020
For those that are monetizing their websites through PPC, now is a very difficult time to do just this, mainly because of the issues surrounding COVID-19. If businesses are closing and furloughing staff, or struggling with finances, one of the first areas that are cut of funding is marketing. Less PPC campaigns means less competition, resulting in a low ...
Caching – How to Best Cache a WordPress Website 18 Mar 2020
When it comes to the speed of load for a website, one of the best and easiest ways to reduce load time is by caching the website. In its simplest form, caching is a way of storing pages that do not change much, so that resources are not having to be resent and calculated (which all takes time to load). We, humans, cache all the time. What’s 9 x 7? ...
Coronavirus Update, PPC Edition: Ad Rates Dropping 17 Mar 2020
As I’m sure a lot of people around the world are currently doing, keeping up to date with the health and economical implications of the coronavirus, COVID-19, is something that is happening on a daily basis. Things are changing by the day, with different sanctions coming into play in different countries, motioning of cases, whilst analysing the ...
Coronavirus Causing Ad Budgets to Decrease 12 Mar 2020
Coronavirus has been quite a large disruption to businesses and everyday life worldwide. Tracking the count of COVID-19, at the time of this article, more than 125 thousand people worldwide have been infected with the virus, with over 4,500 of those cases resulting in death. In terms of the economy, it’s taking a pretty big hit. All major markets have ...
Starting a Website? Ask Yourself These 10 Questions 19 Feb 2020
For the vast majority of websites out there, they would have been solely created by one person. One person who went through all of the necessary steps to successfully create a website. This tends to be so that the owner can minimize the costs and risk of starting a new website. If they hired a whole team at the start of a website’s life, and the ...
The Steps I Took Migrating from Shared to Dedicated Hosting 08 Jan 2020
For the vast majority of websites out there, the way your website is hosted by companies such as GoDaddy, Hostgator, WP Engine and more is through shared hosting – this is basically a server that is shared, in terms of its resources, with other websites. This means that each websites and it’s demands for resources are juggled between others, to ...
Checklist: What to Do When a Website’s Advertising Drops 05 Jan 2020
As a publisher, there are a few objectives you will be setting highly for your website. Just like any other website, you will want to gain traffic, and lots of it too. You will want to make sure your traffic is satisfied once they land onto your website. You will also want to make sure, if you are using the likes of PPC advertising, that you are making as ...
Pros and Cons of Running Adverts on a Website 12 Dec 2019
There are many different ways of monetising the traffic that comes to a website. Some website owners might try to sell a product or service on the website. Some might use affiliation to earn on commission. Some might incorporate sponsored content and other sponsorships to make money. However, by far the most popular choice for website owners is with ...
3 Things I Learned at Pubtelligence London 2019 19 Nov 2019
When it comes to finding ways to improve a website and learn about the latest and greatest trends in the online publishing world, I have quickly learnt that nothing comes close to an event in person. You can read as many articles online about a topic, and I’m sure you will learn a lot about it – but, what you learn from a day of networking and ...