Understand the powers of WordPress plugins to launch effective SEO campaigns

Understand the powers of WordPress plugins to launch effective SEO campaigns Online marketers are fond of WordPress websites because of its ease of use, versatility and SEO friendliness. Most WordPress themes are SEO ready so that you can launch the optimization SEO campaign as soon as the website is ready. However, the inbuilt SEO features usually are limited and quite basic that would not fulfill all ...

iCademy – Analyse A Real PPC Campaign

iCademy – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from opodo, who had used pay per click advertising to attract web users looking to book flights through them. This meant the landing page had to be a lead capture page, which was well optimized to gain the necessary information to show ...

Preparing a Website for Q4: Holiday Rush of Traffic

Preparing a Website for Q4: Holiday Rush of Traffic Back at the start of August, I wrote an article explaining why it is completely natural for a website to lose revenue during the summer season. Both budget cycles from advertising campaigns starting/finishing, coupled with seasonal changes generally cause the EPMV (earnings per thousand visitors) to drop temporarily. This is ...

Google Introduces ‘Ad Strength’ Indicator to PPC

Google Introduces ‘Ad Strength’ Indicator to PPC After releasing responsive search adverts to PPC users, Google have released a new indicator to the strength of an advert, named as an ‘Ad Strength’ indicator. Here is an explanation into the new indicator and what it means for advertisers. Primarily, what the ad strength indicator does is assess how effective and ...

Tips to Drive Local Search Traffic with Google Ads

Tips to Drive Local Search Traffic with Google Ads In 2017, it was estimated that  around 90% of global sales took place in a physical store.   Worlwide Ecommerce sales are growing at 23.2%, but even by 2021, in-store  retail sales will account  for 84% of total retail sales. Brick-and-mortar stores will continue to dominate since there are several issues with online ...

opodo – Analyse A Real PPC Campaign

opodo – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Papier, who had a good search advert. The problem with the PPC campaign stemmed from the landing page, which seemed too specifically targeted, preventing some of the paid traffic from wanting to convert, if the products on show ...

Benefits of SEO for small business

Benefits of SEO for small business Small businesses are an important part of the world economy. Every month, many new businesses come into existence, especially in this time of digital revolutions. Sadly, many of them close down before they even move past the first stage. While there can be are various reasons for the failure of a small business, one of the main ...

5 Things You Must Do in First 30 Days of Starting a Blog

5 Things You Must Do in First 30 Days of Starting a Blog Starting a blog is a major and commendable decision which takes days, and sometimes, months to put into action. It is quite a different thing to have string of ideas in mind but to put them into action require lot of efforts and will. As a blogger, I faced ample dilemma about penning down my thoughts and time and again, it ...

3 Tips When Creating a Sitemaps

3 Tips When Creating a Sitemaps The sitemap is unfortunately a commonly overlooked section to a website. However, it can be considered one of the most important parts to a website for a number of reasons. It allows search engine crawls to go through your content and index them to rank on search engine results pages (SERPs). They assist web users exploring ...

9 Essential Elements to a Successful Website

9 Essential Elements to a Successful Website Starting up and creating a website is very different to how it was back several years ago. There have been algorithm updates to search engines, improvements in technology and devices and more that have all led to websites having to adapt to best suit the web user and gain the most amount of traffic. This shouldn’t put ...