Why Using a Google Keyword Planner Is Important

Why Using a Google Keyword Planner Is Important Wouldn’t it be great if your business website received thousands of visitors each month? Or thousands of visitors per day? What would that mean for you? It would probably mean far more paying customers. Whether your business has a physical location you want to drive traffic to, like a restaurant, or you provide virtual ...

3 Tips to Conduct Keyword Research for PPC Campaigns

3 Tips to Conduct Keyword Research for PPC Campaigns Launching a successful PPC campaign starts with good keyword research. PPC campaigns that turned out successful began with building a powerful keyword list. These campaigns are meant to target your audience and engage them to attract clicks. You cannot do this if you are unable to understand your prospective customers and ...

Stop Fraud & Invalid Clicks on Google Ads

Stop Fraud & Invalid Clicks on Google Ads A common issue with your google ads is it is being clicked again and again, sometimes on purpose, and sometimes accidentally. These clicks are nothing but invalid clicks or click fraud. Click fraud is a common problem faced by many of the users who do PPC marketing. Let’s say, someone (your competitor, enemy, or anyone ...

3 Tips to Conduct Keyword Research for PPC Campaigns

3 Tips to Conduct Keyword Research for PPC Campaigns Launching a successful PPC campaign starts with good keyword research. PPC campaigns that turned out successful began with building a powerful keyword list. These campaigns are meant to target your audience and engage them to attract clicks. You cannot do this if you are unable to understand your prospective customers and ...

Website Conversion Optimization Tips for Your PPC Campaigns

Website Conversion Optimization Tips for Your PPC Campaigns The main aim of every business or brand online is to drive sales and boost conversions. And in a quest to increase sales and conversions, many businesses now run PPC campaigns. Even after avoiding PPC mistakes, many marketers do not get the results they seek from their campaigns. So, what should they do? When running a PPC ...

Google AdWords MCC- Everything You Need To Know?

Google AdWords MCC- Everything You Need To Know? If you’re a PPC marketing agency or an advertiser managing lots of separate AdWords accounts and losing your mind, time and sleep over it, then boy do I have a treat for you!   If you keep reading you will learn how to manage all your accounts with ease and from a single dashboard.   Yes, it’s possible and ...

6 PPC Mistakes to Avoid

6 PPC Mistakes to Avoid A lot of businesses are getting exposed to the internet and the potentials it holds. Businesses, both small and big, are not putting a lot of effort into establishing an online presence and boosting conversions through the internet. But while many businesses are taking advantage of online marketing tools like PPC, a lot more ...

Google Analytics and Businesses

Google Analytics and Businesses With Google being the number one go-to platform to search for answers and solutions in the world, there’s no limit to how effective it can be. When businesses decide to use the analytics from Google, it can help to enhance their business and reach out to their audience. The amount of details and information Google analytics ...

PPC or Traditional Advertising Methods?

PPC or Traditional Advertising Methods? Business procedures keep improving and getting easier while driving in sales and getting conversions. This is a result of technological innovations, especially that of the internet. The internet has changed a lot about business approach to advertising and this change has led to an increase in results. On the other hand, ...

4 Things to Consider in Your SaaS Content Marketing Strategy

4 Things to Consider in Your SaaS Content Marketing Strategy Are you thinking about how you can encourage new customers to find your software? Then you are probably considering how you can increase the quality of your SaaS content marketing. With the right type of content, you can make a huge difference when it comes to brand recognition and gaining new sources of revenue. Here are some ...