Uncovering the Most Expensive Blunders in PPC Campaigns by Industry Expert Melissa Mackey and Strategies to Rectify Them for Maximum Performance Conducting regular audits of Google Ads and Microsoft Advertising campaigns is imperative for PPC marketers. Neglecting this crucial practice can lead to substantial financial setbacks ...
Improve PPC Account Health in 2024: Strategies to Avoid Contemporary Pitfalls and Optimize ROI 12 Jan 2024
Meta Introduces ‘Link History’ on Facebook for All Users 05 Jan 2024
Meta, the parent company of Facebook, has recently introduced a significant change in its user data handling practices. They have begun archiving all users’ link history globally across Android and iOS devices. While users do have the option to opt out of this feature, it’s important to note that it comes turned on ...
Google Prepares to Start Phasing Out Third-Party Cookies 05 Jan 2024
Google has officially initiated the process of discontinuing the use of third-party cookies. On January 4, 2024, a novel feature known as Tracking Protection, which inherently restricts the operation of third-party cookies, has been introduced to a 1% subset of Chrome users worldwide. There are certain potential challenges to ...
Leveraging Social Media For Marketing: A Beginner’s Guide 26 Dec 2023
The ability to leverage social media is becoming essential for entrepreneurs in almost every sector and market out there. If you’re looking to expand your reach, social media fluency or lack of it, could potentially make or break your business. One of the biggest strengths of using social media to increase exposure also ...
Top 10 Essential Tools For PPC Agencies to Navigate an Ever-Changing Landscape 08 Dec 2023
In today’s fast-paced world of digital marketing, having the right tools is essential for agencies looking to succeed in the ever-evolving PPC landscape. In this article, we’ll delve deep into the top 10 tools that have played a pivotal role in the growth of our agency. These tools have streamlined our processes and ...
ChatGPT Turns One: How AI Has Revolutionized PPC and What the Future Looks Like 30 Nov 2023
It’s astonishing that only a year has passed since ChatGPT burst onto the scene, captivating the world with its remarkably adept chatbot capable of generating human-like text on command. As users transitioned from amusing experiments like having it craft jokes or write in the style of Shakespeare, more practical ...
Google Local Service Ads Rolls Out Impression Share Data 24 Nov 2023
Google has recently unveiled a game-changing addition to its arsenal of digital advertising tools: impression share data for Local Service Ads (LSAs). This breakthrough, confirmed by Ginny Marvin, Google Ads’ liaison officer, in November, is poised to revolutionize how advertisers gauge the visibility and efficacy of ...
5 Ways You Can Make the Most of Google Ad Features to Boost Your Holiday Sales in 2023 17 Nov 2023
As technological advancements reshape the commercial landscape, Pay-Per-Click (PPC) marketing has risen as a key trend in the corporate world. Its extensive use, particularly heightened by the global shift towards online operations during the pandemic, finds its roots in the early 2000s following the launch of Google’s ...
4 Ways to Maximize Website Conversion Rates Through Mobile Optimization Strategy 14 Nov 2023
When you’re grappling with low conversion rates, the instinct might be to increase your advertising or marketing budget for a quick fix. However, this might not be the most effective solution. Instead, focus on a more fundamental aspect: mobile optimization of your website. Let’s delve deeper into why mobile ...
Email Marketing for Small Businesses: A Simple Guide to Big Results 13 Nov 2023
Are you looking for a cost-effective way to grow your customer base and increase sales? It’s time to turn your attention to one of the most powerful tools in your arsenal: email marketing. In the bustling digital marketplace, it’s crucial to stay connected with your customers and stand out from the competition. ...