8 Steps to Launching a Website

8 Steps to Launching a Website When it comes to creating a website, for the majority of us, it will have been a trial and error period. I certainly remember creating my first website from scratch: askwillonline.com. I did not have much experience online and learned many lessons to blogging from the mistakes of creating this website. No doubt, other people ...

How to Make Alluring Content for Content Marketing

How to Make Alluring Content for Content Marketing It is a well-known fact that advertising agencies which have now become more of digital agencies utilize content marketing to drive the traffic onto their websites and lift up the expert of the business in the competitive market. Short deadlines and strict timetables can be a test for advertisers, digital agencies, and ...

The Best (10 Minute) Google Ads Optimization Routine You’ve Ever Seen

The Best (10 Minute) Google Ads Optimization Routine You’ve Ever Seen Have you ever been in a rush? Does the thought of optimizing your Google Ads account terrify you? If you answered yes to either of those questions then I’ve got good news for you. This is the quickest, most effective Google Ads optimization routine on the internet. If you want to: Prevent wasted ad spend Lower your cost per ...

7 Free Blogging Tools That Will Make You a Better Blogger

7 Free Blogging Tools That Will Make You a Better Blogger Blogging is fun. The feeling of being useful through the dissemination of knowledge is among the best feelings of personal fulfillment. However, a blog can become old fast or become irrelevant if nobody is visiting for a read. As a blogger, you, therefore, have to know what you need to do to ensure that your blog reaches your ...

What Affects the CTR of a Search Advert in PPC?

What Affects the CTR of a Search Advert in PPC? If you are looking to improve elements to your PPC campaign, such as your search advert, the first step is to understand what can affect the elements you want to improve. For example, if you want to improve a race car and make it faster, you need to understand what specifically can make a race car faster (or slower). The click ...

Coca Cola – Analyse A Real PPC Campaign

Coca Cola – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from EE, looking to promote their new 5G network. What we found was that both the search advert and the landing page were very well optimized – the search advert was packed full of keywords, whilst the landing page used an ...

EE 5G – Analyse A Real PPC Campaign

EE 5G – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from The Tea and Biscuit Club, who had a pretty poor PPC campaign on the whole. The search advert was not ranking high in paid search results and lacked key qualities to a successful search advert. Moving to the landing page, this was a ...

3 Mistakes WordPress Users All Make

3 Mistakes WordPress Users All Make When it first comes to creating and maintaining a WordPress website, it can seem a little daunting at first. After all, WordPress is an open source platform, allowing for the functionality you can produce to be, pretty much, limitless. This does have many many benefits, but also a few potential cons. It is good to learn from ...

PPC Fundaments for Gaining Online Cash Quickly

PPC Fundaments for Gaining Online Cash Quickly Digital marketing involves various strategies. The aim of every strategy is to promote the traffic on a particular website. Pay Per Click is one such aspect of digital marketing.  It is considered to be one of the fastest ways marketers and business enthusiasts use online media and traditional tools for generation cash quickly ...

4 Potential Reasons Why Your Website Lost SEO

4 Potential Reasons Why Your Website Lost SEO The SEO of your website is, of course, of utmost importance. It is what dictates the amount of traffic the website receives, which will directly impact the success of the website, in many ways. For this reason, it is very worrying for website owners when they see a drop, of any sort, in traffic or search ranking. What could ...