3 Ways to Improve Your PPC Campaign

3 Ways to Improve Your PPC Campaign If you compare a PPC campaign back in the naughties to now, you will see a huge difference in the number of variables an advertiser is able to control and modify, in order to get the specific traffic they are targeting. It can be quite daunting, the number of things you are able to change nowadays, since the number of ...

Disneyland Paris – Analyse A Real PPC Campaign

Disneyland Paris – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Better Help, who had both an effective PPC search advert and landing page, that enabled those needing counselling to feel comfortable into giving Better Help a go with their services – such a PPC campaign was a great way to ...

Google Sends Out Warning to Websites Leasing Subdomains

Google Sends Out Warning to Websites Leasing Subdomains For website owners, if there is an area that can be exploited to make money, it is hard to see websites not look to take advantage. This is exactly what has happened with leasing subdomains and subfolder of websites, to third party companies. In summary, leasing a subdomain/subfolder is a fairly new concept that Google has only ...

7 Tips to Ensure Your PPT Presentation Is Not Boring

7 Tips to Ensure Your PPT Presentation Is Not Boring Microsoft PowerPoint is an application that has probably been used billions of times by different types of users across the world. Yet, the reality is only a handful of presentations made in the app stand out and catches your attention! It is not owing to any inherent flaw of the software. On the contrary, Microsoft keeps ...

What Are The Benefits of Doing SEO and Google PPC Together?

What Are The Benefits of Doing SEO and Google PPC Together? As a serious business owner, you do a lot of studying on the best ways to attract consumers to your business. And since you recognize that a lot of commercial activities have moved into the online space, you followed suit. What’s different here though is there are a lot of competitors, and you needed to find a way to stand ...

Better Help – Analyse A Real PPC Campaign

Better Help – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from My New Smart Watch, who had a un-insprising PPC search advert, accompanied by a landing page that had a few areas of improvements. One area that is always going to be of the utmost importance to people is counselling. Mental health ...

Should You Implement AMP on Websites or Not?

Should You Implement AMP on Websites or Not? AMP, Accelerated Mobile Pages, are a new revolution to improving the speed of mobile websites. Designated by a lightning bolt icon on search engines, it enables lightning speed loading times for mobile pages, due to lightweight themes/designs, enabled with web pages being cached. As much as this sounds like a move in the right ...

AdWords or SEO: What is the Best Choice for Your Business?

AdWords or SEO: What is the Best Choice for Your Business? Digital marketing is a major concern for most of the businesses. The online marketing is growing and new companies are entering the world of online business on a daily basis. In this tough era of competition, how to market your business? With SEO or Google Adwords? Having an online presence of your business is a must because ...

My New Smart Watch – Analyse A Real PPC Campaign

My New Smart Watch – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sage, who had, on the whole, a well designed search advert that utilized a high CPC to get above any search snippets and competition, whilst the landing page was a great example of a click through page. A market that has emerged in ...

3 Steps to Take Before Creating a Website

3 Steps to Take Before Creating a Website The internet has truly been a blessing to allow those to pursue whatever dream that have. It is now possible to reach the largest of markets in the blink of an eye, converse with like-minded individuals and find out information you would have spent hours finding through speaking to people or visiting a library. This makes it an ...