Top Tips to Succeed in Pay Per Click (PPC) Marketing in 2022

Top Tips to Succeed in Pay Per Click (PPC) Marketing in 2022 Pay per click is now one of the best ways for an individual or a company to drive traffic to their website with the aim of getting a conversion. Succeeding in PPC is solely dependent on you knowing the tips and tricks to help you have the best conversion. Here are some tips for you to get started with pay-per-click marketing. ...

The Future of Attribution is Driven by Data

The Future of Attribution is Driven by Data In the bid to change the landscape of privacy, marketers require new measurement means that can meet their aims and put the interest of users first. That’s the reason Google has invested in new tools to assist marketers to future-proof their measurement. One important tool is machine learning that can be used in filling ...

Google Ads vs. Facebook Ads: A Know-it-all Guide

Google Ads vs. Facebook Ads: A Know-it-all Guide The emergence of personal computers and smartphones has basically altered the way we search for information about trends and products online. Almost all our day-to-day choices are mostly influenced by the information we see via Facebook news feeds or Google searches. A 2017 survey showed that, on average, a person normally ...

Some Tips on Integrating Social Media & Google Ads to Maximize Effectiveness

Some Tips on Integrating Social Media & Google Ads to Maximize Effectiveness A holistic approach to online marketing means utilizing multiple channels and using them in tandem to boost each other, increasing visibility and impact across all of them, says E-Web Marketing, a Sydney-based digital marketing agency. The key is to treat social media and paid search as if they are two sides of the same coin. ...

Google Consolidates the Creation of Smart Display and Standard Display Campaign

Google Consolidates the Creation of Smart Display and Standard Display Campaign Google is merging Standard display and Smart display campaigns within a campaign type. So, there’ll soon be only one option to set up Display campaigns. Below is what you’re required to know! What is set to change for advertisers? The announcement of Google denotes that advertisers are still going to be able to make ...

Google to Start Sharing More Query Data With Advertisers

Google to Start Sharing More Query Data With Advertisers Moving forward, Google will start to provide advertisers with more query data while they remove older search term data. Here is what advertisers need to know! In a recent announcement, Google stated that it will start to provide advertisers with more search term data. This usage arrived almost precisely a year after they ...

Microsoft Advertising Reveals September Product Releases and Updates

Microsoft Advertising Reveals September Product Releases and Updates Some days ago, Microsoft Ads announced its updates and product releases for September. Below are some things advertisers need to be aware of. In this most recent update and product release, we will see flexible IOs, ad disclaimers, and the Audience Network will include video advertising. Microsoft Audience Network Video ...

Challenges Aspiring Ecommerce Entrepreneurs May Face

Challenges Aspiring Ecommerce Entrepreneurs May Face Starting an ecommerce business could be your ticket to financial independence. However, the idea is not that simple. If it was, more people would become successful entrepreneurs and enjoy luxurious life.  No, the road to establishing a successful online store takes a lot, and more people fail than make it.  If you are set on ...

Google Set to Sunset ETAs (Expanded Text Ads) in June 2022

Google Set to Sunset ETAs (Expanded Text Ads) in June 2022 Starting from July 2022, advertisers won’t be able to set up new Expanded Text Ads or edit existing Expanded Text Ads in Google Ads. This announcement was made by the Product Manager of Google Ads, Sylvanus Bent. According to Bent,  “Your existing expanded text ads will continue to serve alongside responsive search ...

5 Tips For Perfecting Your Q4 Marketing Plan

5 Tips For Perfecting Your Q4 Marketing Plan The fourth quarter of this year is the shoulder season for several contra forms. The perfect period for examining your marketing efforts is in October and November. Even if you are in peak season at the moment, it isn’t ever bad to examine your marketing strategy and know if you’re taking some more steps. Continue ...