Panasonic Speaker – Analyse A Real PPC Campaign

Panasonic Speaker – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Jetpack, who had a search advert with a heavy content title, whilst the landing page proved extremely effectively with call to action click through buttons at multiple sections as the web user scrolls down the page (so they can ...

7 Great Apps to Use Inside Ezoic

7 Great Apps to Use Inside Ezoic Ezoic is a great alternative to those already running PPC. As made clear in numerous articles on PPC.org, most people will see revenue increase, at least, 2x compared to using just Adsense alone. This is because the rules for Ezoic, as an Adsense Premium Partner, are not as strict as an individual Adsense publisher. On top of ...

3 Effective Ways to Reduce a Website’s Bounce Rate

3 Effective Ways to Reduce a Website’s Bounce Rate As much as it is important to get web users onto your website, it is just as important to make sure they stay on your website for as long as possible. In general, the longer a web user is on your website, the more value they will be to you. This is because they will be generating more pageviews, having a higher likelihood of ...

7 Things You Should Focus on to Maximise Your Email Marketing

7 Things You Should Focus on to Maximise Your Email Marketing Running a successful email marketing campaign requires planning, precision, and proper execution. The days of simply sending a promotional email are gone, as customers now expect more from the businesses they purchase from. But how can the everyday entrepreneur keep up with advancing technology and deliver quality email ...

9 Ways to Improve the Security of a WordPress Website

9 Ways to Improve the Security of a WordPress Website Above all else, the security of your website should be of paramount importance. After all, if a hacker sould ever happen to gain access to your website, you might lose data or access to it. Having a strong password is no longer good enough for the security of a website, especially one that uses the open WordPress platform. With ...

How To Identify A Low-Quality Web Host – 21 Warning Signs [Infographic]

How To Identify A Low-Quality Web Host – 21 Warning Signs [Infographic] To build a successful online business, you need to pick a reliable web host. A good web host will ensure that your site is up and running at all times. It will make it easier for you to incorporate new software. It will also help you protect your website from malware, viruses and spam. Thus, ensuring better site performance, ...

Jetpack – Analyse A Real PPC Campaign

Jetpack – Analyse A Real PPC Campaign Pay per click advertising is an extremely effective way to direct targeted traffic to a landing page, where they are likely to convert. Such an example where PPC is particularly effective is with online subscriptions and software. WordPress is one of, if not, the most used blogging platforms internationally due to its openness ...

How to Improve the SEO of Every Post You Publish

How to Improve the SEO of Every Post You Publish Search engine optimization is the lifeline and the blood of, pretty much, every website out there – it is what gains the traffic. Without a high ranking for search phrases, many websites would not gain the amount of traffic they do. Making sure you are well optimized for search engines, in terms of every post you publish, ...

ICS Cool Energy – Analyse A Real PPC Campaign

ICS Cool Energy – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ was from Jet2Holidays, who had a generally good search advert with a good landing page, covered by a pop-up to capture a lead to send emails as a newsletter. Pop-ups are notorious on the internet. However, getting email addresses for holidays can ...

10 Things To Do For a Successful SMM Strategy in 2018

10 Things To Do For a Successful SMM Strategy in 2018 Despite countless words written on the subject all over the internet, the issue of cracking a rock-solid SMM strategy remains as complex as ever. It’s 2018, and social media has changed considerably throughout 2017. New SMM trends are on the rise, which means that your brand or business may need to make some changes due to ...