How to Create a Clickable PPC Search Advert

How to Create a Clickable PPC Search Advert When it comes to a PPC campaign, one of the main objectives of the search advert is to get a click onto it from the web user. A click onto an advert illustrates that the web user is interested in the contents of the advert, and wants to know more about it, possibly leading to a conversion. However, the problem stems with what ...

Match – Analyse A Real PPC Campaign

Match – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Now TV, who had targeted web users that searched for Now TV, but, instead, misspell the brand name, causing unrelated results to appear. After clicking on the advert, the click through landing page was simple and colorful, ...

5 Ways to Get More Local Customers in PPC

5 Ways to Get More Local Customers in PPC For many of the businesses that use PPC they will be local businesses looking to keep up to date with technology, targeting those online. The great thing about PPC is the fact that you can target local customers online. This is great for many local businesses, such as a florist, where the attraction to advertise to people ...

Seven SEO Tips for Ecommerce Success

Seven SEO Tips for Ecommerce Success   It’s all well and good having a savvy ecommerce store full of great products, but you won’t be getting any sales if people can’t find you. Search engine optimisation (SEO) is important for improving the visibility of your store in search engines. The higher you rank in the results, the more potential customers will ...

Choosing Between SEO and PPC in 2018

Choosing Between SEO and PPC in 2018 There has been a long debate as to what is the best way to go about generating traffic online. Pay per click (PPC ) advertising can provide contextual traffic quickly and easily, but at a price. Search engine optimization (SEO) can do, near enough, the same, for free, but at a time cost. The debate is always constantly evolving ...

Lesser Known but High-Quality Yoast SEO Alternatives for WordPress SEO

Lesser Known but High-Quality Yoast SEO Alternatives for WordPress SEO Search engines play an extremely crucial part in bringing organic traffic, leads, and customers for any website. A high-ranking page can easily pull in thousands of visitors at any given date. And that’s why site owners are constantly on the lookout for ways to improve their website’s SEO rankings. However, for WordPress ...

Tech Trends Influencing Education Industry in 2018

Tech Trends Influencing Education Industry in 2018 We have already stepped into 2018. The prediction of trends influencing education and learning sector is not as simple as it may sound. Rapidly growing and advancing technologies and devices are playing significant roles in each and every industry. Education sector and especially, eLearning, is no exception here. Most of the ...

Now TV – Analyse A Real PPC Campaign

Now TV – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Marks and Spencer, who had a well optimized search advert, although not ranked first. The landing page had both good and bad points to it, making clear that it could have been improved. One market that is booming, and looks to ...

How to Conduct a Competitor Analysis in PPC

How to Conduct a Competitor Analysis in PPC An important stage, when it comes to creating a PPC campaign, comes with understanding what the rest of your competition are doing, and how best to compete against them. Competitor analysis should always be conducted and allows you to maximize the potential of your own campaign, if you know what competitors are doing and how ...

5 Ways Web Hosting Impacts Your Online Business

5 Ways Web Hosting Impacts Your Online Business When setting up a website, most business owners don’t put enough time and effort into choosing a reliable web hosting service. Instead, they go for the most affordable option, pay them a monthly fee, and go on their merry way. However, this not a good idea. Choosing an unreliable provider may hurt your SEO efforts, website ...