Why You Should Consider PPC For Your Business

Why You Should Consider PPC For Your Business Add PPC to your marketing techniques and see a tremendous boost in your sales within a few weeks. Before delving into the advantages of PPC, it is necessary to give you an insight into what PPC is and how it works. First off, PPC means pay-per-click. It is an advertisement initiative that allows you to run your ads on certain ...

3 Drawbacks to Native Advertising

3 Drawbacks to Native Advertising Advertising, especially banner adverts, has been around the human race for something that stretches thousands of years. The idea to take a bit of space up and promote something is not a new idea at all, but it is something with a proven track record that gains results. Google AdWords/AdSense is proof of that, where the vast ...

Top 9 PPC Marketing Tips for Startups

Top 9 PPC Marketing Tips for Startups When you are at the helm of a startup, surely you are in for a game that presents you with higher risk and lower revenue. The chances of success are slim. Several research studies declare that more than 90% of startups are unsuccessful. They are more or less swimming in an ocean of complications. Majority of such complications ...

Why SEM is Better Than SEO?

Why SEM is Better Than SEO? It may look and sound identical, but even identical twins are unique from each other. Search engine optimization (SEO) and search engine marketing (SEM) are usually confused for one another. Being among the top 5 most important and effective digital marketing strategies, SEO and SEM are alike and different in many ways. Search ...

4 Effective Black Friday Social Media Marketing Tips You Should Try This 2018

4 Effective Black Friday Social Media Marketing Tips You Should Try This 2018 Black Friday 2018 is fast approaching potential, and like any other business, you should be looking at maximizing the sales you can make at this time. If you haven’t exactly laid out the plans on how you’ll be able to execute your Black Friday strategy, this guide may just be the best help you can get. To help you make the ...

Three – Analyse A Real PPC Campaign

Three – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Sytner, who had a poor targeted PPC campaign, mainly because they did not include the negative keyword ‘buy’ in their campaign (where they were looking to sell BMWs). As well as this, the landing page was un-inspiring ...

Should You Use AMP for a Website? Pros and Cons

Should You Use AMP for a Website? Pros and Cons Google, on top of everything, is striving for one thing with their search engine: creating a better browsing experience for the web user. If there is a way to achieve this, they will look into and implement it. One feature that Google believed helps improve the experience a web user has with their search engine is with AMP ...

PPC Tips For B2B Marketing – Increase Leads By 10x

PPC Tips For B2B Marketing – Increase Leads By 10x B2B companies can use Pay-Per-Click (PPC) advertising to spread brand awareness and grow their business if they know how to create effective marketing campaigns, how to update them, how to track them and how to convert leads. PPC potential can be harnessed by B2B firms to increase their revenues, awareness and conversions on a ...

Sytner – Analyse A Real PPC Campaign

Sytner – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Wiff, who had a really good search advert, especially from the fact that they were facing fierce competition from sponsored shopping results. The landing page was also very good, except for the fact that there was no candles ...

WooCommerce – Should You Use It?

WooCommerce – Should You Use It? For many websites, the way they make money isn’t through advertising and PPC but through selling tangible and non-tangible products. To achieve this, there are many platforms you can choose to use to make your website into an eCommerce website.  The market leader in eCommerce websites is called WooCommerce. However, ...