The Grand Tour – Analyse A Real PPC Campaign

The Grand Tour – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Adidas, who had ideally created a PPC campaign in order to attract web users to buying direct from themselves, rather than Manchester United (where direct would enable the profit margin of Adidas to be as large as possible). ...

Headings 1/2/3… – Where You Should Stand On Them

Headings 1/2/3… – Where You Should Stand On Them When it comes to search engine optimization (SEO), the structure you adopt for an article will play a significant role in the ranking that article achieves on search engines. Structure to an article helps crawl robots for search engines understand the content better, which helps them rank it better against contextual search ...

4 Factors Affecting Website Load Time

4 Factors Affecting Website Load Time The time it takes for a website to load is of huge significance and impact to the performance of it. In essence, the longer the web page takes to load, the higher the probability that your traffic will get bored and click away, resulting in a high bounce or exit rate. Reducing a website load time by even a split second can ...

How to Identify and Rectify Keyword Cannibalization

How to Identify and Rectify Keyword Cannibalization Keyword Cannibalization happens when two or more of the posts, landing pages, or articles on your website are trying to rank for the same search query in Google. So, why is this a bad thing? Some marketers believe that targeting the same keyword on multiple pages of their website is going to improve their overall site relevancy ...

5 Tips to Maximizing Revenue with Ezoic

5 Tips to Maximizing Revenue with Ezoic When it comes to monetizing a website online, I have not found many platforms that do it better than Ezoic – what backs this up is the numerous emails I get from competitors, stating that they would even guarantee me a 10% increase in revenue for the first month, no questions asked, and still it’s not enough to lure ...

Adidas – Analyse A Real PPC Campaign

Adidas – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Media.net, who had bid for a competitor brand name in order to take traffic away from them, as well as gain contextual traffic from Google search. The landing page was a great example of a lead capture page, being clear in the ...

Future Predictions Of AI That Everyone Should Know

Future Predictions Of AI That Everyone Should Know As we understand that Artificial Intelligence is extending epic assertion thorough. Artificial intelligence supports the headway of improved advancement which works basically like a human. Even brands are collaborating with such development to give redesigned the client experience similarly as stay ahead in the test. The future ...

Should You AMP Your Mobile Website?

Should You AMP Your Mobile Website? AMP, Accelerated Mobiles Pages, is a creation by Google to improve the load speed of web pages, by creating a simplified version of a website, that requires less load on servers. As it stands, moving to AMP seems like an inevitable move for websites. However, there are some problems with AMP that makes it not entirely appealing ...

Building a Brand on a Budget: 7 Tips for Small Business Owners

Building a Brand on a Budget: 7 Tips for Small Business Owners Businesses come and go with the wind of change. Since the Great Recession, small businesses have added about 10.4 million new jobs. With them expanding the job market, small businesses are emerging; they are thriving, but sadly, the impact one carries differ from what the others do in the same market. Some cement their effort ...

Tips to Monetize a Website with PPC

Tips to Monetize a Website with PPC With the vast majority of website that generate traffic, the most popular way to monetize is through using pay per click advertising. It does not matter how much traffic you generate, you can customize PPC however you would like and, most crucially, it tends to be, by far, the best way to monetize traffic. However, one of the ...