4 Twitter Marketing Tips for Businesses

4 Twitter Marketing Tips for Businesses Twitter is an extremely effective way to send out messages to people in a quick and concise manner. Annoyingly, this is also the problem with Twitter, where tweets can get very old very quickly. Twitter’s timeline is time chronologically ordered, unlike Facebook, LinkedIn and others. This means that once your tweet has ...

How to Optimize Websites for RankBrain

How to Optimize Websites for RankBrain Being an SEO expert or a marketer, your main objective towards your content is to get it across a diverse range of audience. And to do that, you need to find the smartest ways you can optimize your content on search engines like Google, Yahoo or MSN. Recently, Google brought one really interesting improvement to their setting ...

How a Content Writer Can Boost Audience Engagement Through Email Marketing

How a Content Writer Can Boost Audience Engagement Through Email Marketing Email marketing campaigns have been around for years now but they’re constantly being evolved in accordance with the market. As the emphasis on audience engagement has grown, your email marketing campaign also needs to accommodate this factor. Emails are special because they give you a direct line of communication with your ...

Samsung S10 – Analyse A Real PPC Campaign

Samsung S10 – Analyse A Real PPC Campaign The last PPC campaign I analysed in the ‘Analyse A Real PPC Campaign’ series was from Prestige Hampers, who had a well designed search advert and landing page, considering that the ranking they achieved in paid search results was last at 4th place. With Samsung releasing the new S10 flagship smartphone, now has ...

3 Must Have Plugins for WordPress Websites

3 Must Have Plugins for WordPress Websites I am sure you are going to find many articles online that highlight the importance of having certain types of plugins on your website. Such types of plugins would include spam filters, SEO wizards and plugins that give your website more functionality. However, more critical than these plugins are the plugins that enable your ...

Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO

Financing Digital Marketing in 2019: How to Distribute Your Budget between PPC and SEO Source: freepik.com Even if you are quite new to the world of digital marketing, you have likely already come across that infamous dilemma: should you pour your hard-earned funds into PPC or SEO? And like in all things digital marketing, there is no one-size-fits-all blueprint we can give you that will answer this question. ...

20 Off-Site SEO Techniques to Improve Your Online Exposure

20 Off-Site SEO Techniques to Improve Your Online Exposure It can be a long and difficult process to establish a strong reputation for your brand and website. While almost all companies should be allowing at least some amount of a budget for paid advertising, there are also many free or low-cost options for generating better search rankings and visibility for your business. In this ...

3 Elements to a Successful PPC Campaign

3 Elements to a Successful PPC Campaign Something that has become apparent from keeping up to date with the ‘Analyse A Real PPC Campaign‘ series, here on PPC.org, is just how often big companies still make mistakes with their PPC campaigns when analysed There is always room for improvement with PPC campaigns. It is quite easy to have a narrow vision and ...

10 Tips to Choosing the Perfect Domain Name

10 Tips to Choosing the Perfect Domain Name An important element to any successful website is in having a great domain name. The domain name plays an important role to a website’s success because it: Affects the level of SEO of your whole website Will impact the brand awareness of your website Impact how ‘memorable’ your website is to web users Impact ...

Reasons Why You Should Start Using PPC for Your Small Business

Reasons Why You Should Start Using PPC for Your Small Business Pay Per Click refers to one of the tools one can use to help promote businesses in the online world. PPC model functions in a very easy way and that justifies why it is very popular. This basically means that when you run your ads, the total amount you pay will depend on how many times your ad was clicked. There are lots of ...